The current digital content market can make it difficult for newcomers to stand out, especially if they lack the resources needed to get a head start. Initially, this was the case for model and influencer Megan Hailey, whose small-town beginnings presented barriers to entry.

Despite her humble start, Megan has since created a thriving digital brand with a large following in the truck scene and country-girl creator space. Her continued dedication to authenticity, collaboration, and hard work have set her up for a future of online stardom.

Starting from a Grounded Perspective

Part of Megan’s charm and success stems from her humble background. Growing up in a small town helped ground her values and perspective, allowing her to see others in the digital content industry as fellows and potential collaborators rather than competitors. The internet can be a particularly vitriolic space, especially when influencers clash with other influencers. 

Rather than participate in this conflict, Megan has made it a core aspect of her brand to lift others up, including women with smaller followings than herself. After all, it was the success of other women in the truck scene industry that inspired her to start producing content online through social media and OnlyFans. Seeing how lucrative their careers were, she was motivated to follow suit.

Challenging Misconceptions in Digital Content Creation

Megan, like many others, assumed a career in digital content creation would be reasonably easy to pursue and make successful. She quickly realized how wrong she was, discovering that the job required a considerable amount of invested time if it was to be done correctly. Hustle and dedication to the craft have also played a key role in helping her stand out in the truck scene industry.

Outside of practical issues concerning time management and labor, Megan found that her work presented challenges to her privacy and ability to maintain personal boundaries while developing a public brand.

Maintaining Authenticity and Community

A critical component of any influencer’s success is forming a clearly established and recognizable online identity. Megan has built hers on the spirit of collaboration and inclusion with other creators, further assisted by her authentic online persona that fans and collaborators alike resonate with.

By maintaining an open mind about who she works with and what their sphere of influence looks like, Megan has been able to help herself and others receive more attention and popularity online.

Finding Tangible Growth

Outside of the financial benefits, digital content creation has several perks, chief among them the ability to easily see growth through values like follower and subscriber counts. When those numbers go up, so too do the rewards they bring.

Such has been the case for Megan, whose following has grown across her social media and content creation platforms. Her popularity has allowed her to reach “new levels” of visibility and engagement, a feat she considers one of her proudest professional accomplishments.

Furthering a Career

Megan’s success has allowed her to pursue the lifestyle she always wanted, starting with travel and the beginning of her business ventures. Her future plans consist of growing her brand and branching out into real estate investment.

On the surface, digital content creation sounds like an easy career. Megan’s progression from her small-town beginnings to her present-day online stardom has shown otherwise, however, considering the effort and determination it has taken to attain the level of success she has today. Her story serves as an example of why it is always worth sticking to your values and remaining true to yourself.

Written in partnership with Tom White