2,000 Ramen Pack Wall, 2-Hour Lines, and Personalized AI Videos Turned Fans into Stars
Los Angeles, CA September 27th At Comic-Con 2025, instant ramen icon Maruchan made headlines with an unforgettable booth experience that fused flavor, creativity, and cutting-edge technology. In partnership with cultural agency Secret Sauce Society Co. and AI platform Zooly, the activation drew 2+ hour lines, becoming one of the most talked-about installations of the convention.
At the heart of the booth stood a custom 30×10-foot wall built from over 2,000 Maruchan ramen packages, designed as a striking visual centerpiece and viral photo moment. Guests were immersed in a fully branded universe that brought the Maruchan vibe to life with playful, modern energy.
Enhancing the experience, fans received AI-powered personalized video clips, built by Zooly, that placed them in animated, Maruchan-inspired scenarios. The videos were delivered in seconds and quickly spread across social media, amplifying the booth’s reach far beyond the convention floor.
The activation was brought to life by Secret Sauce Society Co., led by cultural producers Kevin Seo and Phillip Huynh, who shaped the creative direction and on-site experience with deep cultural insight.
The AI technology powering the activation came from Zooly, a next-generation fan engagement platform founded by Geivon “EG” Cisneros, whose mission is to empower creators and brands through scalable, customized digital experiences.
Throughout the weekend, the booth also welcomed a variety of special guests, including:
Chaz Smith, Concrete, DJ Greg C, RockRollG, Macksimo, James Alvarez to name a few.
From viral ramen walls and nonstop lines to AI magic and creator buzz, the Maruchan booth proved that the future of brand activations is immersive, shareable, and deeply personal.
About Secret Sauce Society Co.
Secret Sauce Society Co. is a cultural marketing and experiential agency founded by Kevin Seo and Phillip Huynh. Known for designing activations that resonate with today’s tastemakers, their work blends identity, technology, and community at the highest level.
About Zooly
Zooly is an AI-powered engagement platform enabling brands, creators, and fans to connect through personalized digital experiences. Its signature products, Photobomb and Daily Vibes, power real-time, scalable content that bridges physical activations and digital storytelling.
Written in partnership with Tom White
