Morning schedules move fast at Century City Aesthetic Dentistry. One goal between consults and camera calls is to send people out grinning. Founder and celebrity cosmetic dentist Dr. Bill Dorfman, DDS, built that reputation over decades, and the proof shines on the red carpets. As a trusted voice in dentistry, Dr. Dorfman, often referred to as “Hollywood’s Smile King,” connects precision with empathy, which could explain why patients return and why his calendar rarely has blanks.
A Prime Time Dentist for All
Dentistry entered as a prime-time topic on his watch. Dr. Dorfman says, “The thing that really shocked me was the fact that prior to that show, we had the ability to change people’s lives. But once we got on Extreme Makeover and were on primetime TV, we were able to have millions of other people observe it.”
Exposure to network shows made cosmetic dentistry feel normal instead of a niche. That visibility turned a private decision into a public conversation, and many who felt stuck finally booked appointments.
Dr. Dorfman adds, “I think it empowered a lot of people to go to their dentist and confront issues that they all had never thought could be addressed properly.”
The Work Behind the Shine
Being in the spotlight draws attention, and expectations follow. While his patients have included stars like Anne Hathaway, Usher, Katy Perry, and Mark Wahlberg, he prides himself on being a dentist for everyone: helping people feel confident enough to smile freely in family photos.
Dr. Dorfman’s prep always starts with photos, digital mocks, and a candid conversation about goals that fit real life today. The plan may range from whitening and veneers to minor restorative fixes that let a smile look like it belongs on that person.
Sure, he’s had appearances on Extreme Makeover, Oprah, Good Morning America, and The Doctors, but Dr. Dorfman positions dentistry as transformative, not just functional. His results stand out because his choices are practical and patient-centered, not as flashy as a red carpet shoot.
A Clinical Focus to an Entrepreneurial Streak
Dr. Dorfman creates just as much as he corrects. Zoom! Whitening puts speed and predictability on more chairs worldwide and newer projects like POOOF! Whitening Strips and Kickballz energy gum fold wellness and practicality into daily routines. Products may change, but the filter stays the same: It earns a spot if it helps people care for their teeth without fanfare. That mindset keeps experiments grounded.
Mentorship and a Bigger Classroom
That same energy shows up at Dr. Dorfman’s LEAP Foundation, which teaches young adults life skills and success. Celebrities like Richard Branson, Eva Longoria, and Usher have even lent their mentorship to the program.
Dr. Dorfman explains, “My mantra in life is ‘Learn so you can earn and then return.’”
His foundation brings hundreds of students together with guests who talk straight about work and resilience. His everyday message is to learn a skill, show up, and repeat.
The doctor noted that the old saying, ‘Use it or lose it,’ is true. He tells the story of back pain in dental school, the training lapse that caused it, and the relief that followed once the gym routine returned. That experience taught Dr. Dorfman that posture, strength, and recovery are key components to looking and feeling great.
Access and Legacy
Dr. Dorfman points out that care is available to anyone willing to start, not just people on posters.
He notes, “I think the legacy that I’ll be remembered for in dentistry really stemmed from Extreme Makeover.”
But beyond a single case or headline, Dr. Dorfman talks about hope as the real outcome, because the choice to address long-avoided problems could change how a person carries themselves.
Written in partnership with Tom White
