Hip-hop icon, multi-generational talent, fan-favorite Olympics co-host, and enterprising entrepreneur Snoop Dogg has announced that he will officially be staking his claim in a business he has long been a huge part of, officially or not: cannabis.
On Wednesday, Snoop Dogg launched an online shop selling cannabis flower and other hemp-derived products with shipment direct to US consumers in more than three dozen states, including many that have not legalized recreational marijuana.
The site also features lifestyle products, including smoking accessories, premium tobacco cigars, and limited-edition merchandise. In an incredibly fitting and business-savvy marketing move, the new direct-to-consumer marketplace SWED.com launched at 4:20 p.m. EST on December 4.
Smoke Weed Every Day Becomes a Business
The launch of the new online shop follows the opening of Snoop Dogg’s S.W.ED. cannabis dispensary in Los Angeles and a so-called coffee shop in Amsterdam, where patrons can purchase small quantities of cannabis and other weed products. The initials S.W.E.D. stand for “smoke weed every day,” a Snoop Dogg mantra from his earliest days as a hip-hop artist that has grown into an internationally recognizable lifestyle brand.
Other available products on the site now or in the coming weeks include rolling trays, cigars, tobacco “blunt” wraps, pipes, vaporizers, and other exclusive merchandise. All products except the THCA offerings can be shipped directly to consumers in the US. THCA products cannot be shipped to Alabama, Alaska, Arizona, Arkansas, California, Georgia, Idaho, Minnesota, New Hampshire, Nevada, Oregon, Rhode Island, and South Dakota. However, the rest of the line is available to consumers in those states.
“SWED.com is designed to deliver a complete lifestyle experience with products hand-selected by Snoop himself,” the company wrote in a statement about the launch. “From Dogg Leaf natural tobacco leaf wraps to exclusive Death Row Records rolling trays and odor-proof backpacks, the site is a one-stop shop designed to offer a premium experience for collectors, connoisseurs, and everyday users alike.”
Legalized Cannabis
The gradual legalization of cannabis nationwide has significantly contributed to Snoop Dogg and his team’s decision to launch the site. As more states legalize the sale, purchase, and consumption of marijuana, many are attempting to cash in on the brand-new business opportunity. And honestly, is anyone on Earth better equipped to service this burgeoning industry than Snoop Dogg?
The launch of Snoop Dogg’s new online store featuring hemp-derived THCA products comes as states, including California, Illinois, and New Jersey, are attempting to tighten regulations on intoxicating hemp products.
In September, California Gov. Gavin Newsom spearheaded emergency regulations that temporarily banned hemp products with any amount of THC. Despite these efforts to reign in hemp-derived cannabinoid products in these and other states, Snoop Dogg said that SWED.com is opening its virtual doors to consumers across the country.
“This plant is for the people—it’s always been about unity. With SWED.com, I’m making sure no one gets left out, no matter what’s happening with regulations around the country,” Snoop Dogg writes in an exclusive email statement. “Everyone deserves access to what the plant has to offer.”
Fostering a Movement
Arturo Rodriguez, S.W.E.D. chief operations officer, said the new venture is a new facet of Snoop’s ongoing cannabis advocacy that is debuting despite efforts to tighten hemp regulations.
“We’re not just launching a site; we’re fostering a movement. SWED.com is more than a place to shop—it’s a hub for the community Snoop has built over decades, where cannabis and culture come together,” Rodriquez writes in an email. “Regardless of what’s happening with hemp regulations, our mission is to give people a space to connect and celebrate all that this plant makes possible.”
“The holidays are all about sharing, and this year, I’m sharing access to S.W.E.D. with the world,” said Snoop Dogg. “Whether you’re shopping in person or online, for yourself or someone on your list, you’ll find the same high-quality products I enjoy every day no matter where you are.”
