Bojangles, the cherished Carolina-born restaurant chain renowned for its mouthwatering breakfast offerings and Southern-style chicken, biscuits, and tea, is embarking on an exciting journey to conquer Los Angeles with the signing of a monumental 30-unit agreement. This move marks Bojangles’ highly-anticipated debut in the vibrant Los Angeles County, set to unfold in early 2025 under the seasoned leadership of entrepreneur Lorenzo Boucetta and Poulet Brothers, LLC.
Lorenzo Boucetta, a distinguished figure in the hospitality realm with a rich background in real estate development, e-commerce, and technology, brings a wealth of expertise to spearhead Bojangles’ expansion into the West Coast market. Reflecting on his decision to join forces with Bojangles, Boucetta shares, “From the moment I first encountered Bojangles, I was captivated by its irresistible offerings. The delectable chicken, biscuits, and breakfast options, combined with robust unit economics and unwavering support, made it an easy decision for me to partner with this iconic brand.”
Having relocated to Los Angeles in 2009, Boucetta’s focus on restoring historic properties dovetails seamlessly with his hospitality experience, both domestic and international. His operating partner, with two decades of expertise in the restaurant and chicken sectors, rounds out a formidable team poised to infuse Bojangles’ Southern charm into the California landscape.
Jose Armario, CEO of Bojangles, underscores the brand’s commitment to its franchisees, stating, “Supporting our franchisees is paramount to our success at Bojangles. We are thrilled to have Lorenzo, with his impressive track record, leading our foray into Los Angeles. This partnership is not only about opening doors but fostering enduring relationships within the community.”
With ambitious plans to unveil 30 new locations over the next six years, Bojangles and Poulet Brothers, LLC remain on the lookout for prime franchise opportunities across California. This strategic expansion invites visionary entrepreneurs to leverage Bojangles’ proven business model and introduce Southern culinary delights to diverse communities statewide.
Bojangles, armed with over 45 years of Southern culinary mastery, is a premier breakfast and chicken franchise offering seasoned entrepreneurs the chance to helm a rapidly growing quick-service restaurant brand. Boasting a network of 800 locations and counting, Bojangles is a standout player in the fast-food landscape, with a robust pipeline of forthcoming locations.
Individuals keen on partnering with Bojangles should possess robust financial acumen, relevant business or restaurant experience, and a sophisticated professional background. The ideal franchisee should demonstrate aptitude for managing multiple units, with a preference for residing in the franchise’s target market. Bojangles encourages prospective franchisees to consider establishing 5 to 10 locations, especially in major metropolitan hubs, as they embark on this exciting expansion journey.
In a culinary landscape brimming with possibilities, Bojangles’ arrival in Los Angeles promises to redefine the quick-service dining experience, bringing Southern hospitality and flavors to the heart of California’s bustling urban scene. As Bojangles prepares to make its mark on the West Coast, the stage is set for franchisees to embark on a rewarding journey of growth and community engagement with an iconic brand.
Expanding on Boucetta’s passion for Bojangles, he emphasizes, “I’ve spent several years in hospitality and real estate development, but my roots have always been ingrained in the restaurant industry. The opportunity to grow Bojangles in California presented itself at the perfect moment, and I am thrilled to bring this iconic brand to the market for the first time.” His lifetime of experience in the industry, coupled with his deep-seated admiration for Bojangles’ offerings, underscores his readiness to lead the brand’s foray into the dynamic Los Angeles market.
Bojangles’ journey into Los Angeles represents a milestone for the brand, marking its expansion into a new territory rich with culinary diversity and entrepreneurial spirit. With a commitment to excellence, community engagement, and Southern hospitality, Bojangles is poised to win the hearts and palates of Californians seeking authentic Southern comfort food served with a smile.
